We are in some fun and wild waters here; I love the journey I have gotten to experience over my career. It is truly B-A-N-A-N-A-S.
This area starts out relatively simple by breaking the experiences into key companies but then ends up winding and weaving unique areas of self discovery, empathetic design, and really neato products out in the world. It will get a little Jeremy Bearimy from here on out.
Let's start with my time spent reinventing the future of transportation at Virgin Hyperloop One, we can then go a little back in time to when I was creating new experiences for Jaguar Land Rover. Next up we can check in on my time at The DiSTI Corporation where I got my start in the corporate world by literally traveling the world.
If you are looking for my input and view on a current project let's connect.
Let's make the future!
01 Virgin Hyperloop One
I am certain I still have a number of years to go before I can really identify all of the subtle ways I have benefited from managing the user experience at Virgin Hyperloop One.
At the core of my experience there lies an intrinsic benefit of having the freedom to continually explore the edges of possibility for a full year. The best part is that we then turned around and built some of our best ideas both for our operator control systems and our customer facing applications. I started by creating an entire user experience design organization in the company to take our future enabling technology and give it a tangible experience.
My approach for our first customer experience was a mobile app. This app was designed as our gateway. We knew we wanted to change the way people travel with a hyperloop, but more importantly we wanted that experience to begin at the inception of travel, not just when you arrive at a portal. Being a startup, we had to find a route to build it efficiently, cheaply, and dynamically.
I reached out to the mapping service provider, HERE, to build our vision as well as coordinate an interactive experience on the front door of the world's largest technology showcase the Consumer Electronics Expo (CES).
For more information on the app itself, I would recommend reading the words I put together on the HERE blog here (pun intended).
You can also view the YouTube video below to get a better feeling for how I pulled together the app, our partnership, and our presence at the world's largest technology expo.
02 Jaguar Land Rover
Jaguar Land Rover (JLR) was a large, exciting, and eye opening jump in my career. Not only did it give me an exciting opportunity to move across the country to Portland, OR, but I also loved that I got to create engaging experiences for some of the most exciting and dynamic vehicles on the planet.
My role at Jaguar Land Rover was to lead future facing product teams to design, build, iterate, user test, and release new applications for the In-Vehicle-Infotainment (IVI) systems. These interaction models, feature updates, and applications ranged from 6 month to 6 year release timelines.
My favorite projects involved using artificial intelligence and connected vehicles to work hand in hand with the driver. As an example, living in Portland there was a common problem on the commute into work as thousands of residents traveled across the Willamette river to get to work, myself included. Traffic on roads could be backed up for a number of reasons, but the largest delays would be caused from raised bridges blocking off most traversal routes and delaying commutes by over 20 minutes.
However, looking at google maps you would only see a red line of backed up traffic. No indication of what was causing the delay. To create a new experience I reached out to various data service providers from the Oregon Department of Transportation, Portland Streetcar, the city of Portland, and a startup HAAS Alert to create a single application that would enable drivers to make more knowledgeable decisions in their route navigation.
This concept changed the typical status quo for maps that just dictates directions and instead empowered the driver to make more informed driving based on their knowledge of their home town.
In addition to leading teams building new experiences. I also lead off-road driving instructions in the Tillamook Forest for JLR employees and local Land Rover enthusiasts across Washington, Oregon, and California. For a year I was on the board of directors for the Pacific Coast Rover Club (PCRC) to give JLR a direct connection to its most passionate fanbase.
Below I have also included a presentation I gave on some of my experiences at the 2016 Qt World Summit.
03 The DiSTI Corporation
The DiSTI Corporation is where I got the start of my career after graduating with honors from the University of Central Florida with a bachelor's degree in Computer Science. This was an absolutely incredible experience to have immediately after college. I got to write DO-178B safety critical code for space ships, design technical solutions for various automotive clients, travel the world teaching software development methodology, sell innovative HMI software , and even negotiate (and win) multiple multi-million dollar virtual maintenance training contracts from the US ARMY.
Overall this experience gave me an incredible wide open view of how technology could be applied in numerous fields to create the future.
Below is an example video of all the fields I worked in and touched across my time at DiSTI.